It is necessary to understand how app stores work and what matters to your target users to position your app to earn more downloads. Improvements to the performance of the app store are possible only with comprehensive analysis, ongoing testing, and consistent execution. 

Optimization of app stores is the process of optimising mobile apps to rank higher in the search results of an app store. The higher your app ranks in the search results of an app store, the more visible to potential customers it is, and that’s the reason you need best app store optimization services.

*Why does ASO matter?

63 percent of applications are discovered by app store searches, according to Forrester. This makes searching the most commonly used way to find and download new applications in the app store. The incredible fact is that most publishers are not investing in app store optimization, with hundreds of thousands of apps in each app store competing to rank above each other. So here is my gift for you: your hidden weapon is ASO. Spend time enhancing your ASO every week and you can greatly affect the rating and overall performance of your app. 

ASO is generally referred to as the SEO ( Search Engine Optimization) app store. Both processes share similarities, such as optimization of keywords, backlinking and optimization of conversions. The ranking variables are the key differences between App Store Optimization and Search Engine Optimization. For mobile applications, ASO is also used, while SEO is for websites. App Store Optimization ‘s primary objective is to maximise downloads and the number of loyal customers. The first step to optimising your downloads is to make it easy for the right users to find your app, and for that you need best app store optimization services.

So now the question is how can you do that? Right!

You must first understand how people are looking for and discovering apps in order to understand how to improve your organic growth. In app stores such as Google Play Store and Apple App Store, people are mainly looking for particular applications. Google is used by a whopping 70 percent of smartphone users to find new applications. In addition, 65 percent of all downloads take place immediately after a quest. App store search is clearly the most popular way to discover new applications.

Moreso, an app’s search ranking location coincides directly with the number of downloads. The higher your app ranks in the search results, the more users appear important to it. More downloads are also available for higher ranking apps for that you can have  best app store optimization services, because users normally do not click through every search result. Typically, they look at the first 5 or so. That’s why earning a top rank is key to the success of the application, which everyone needs. You are losing out on the largest marketing platform for mobile applications and games without App Store Optimization.