App Store Optimization is a specialty and necessity for every growing app in the market. With at least three million apps in Appstore with the same goal, I.e., to get customers, surely there is huge competition and complexities.

Here’s where App Store Optimization Service companies come into the scene, who provide special marketing services to bring your app to the top.

These factors help bolster your application, increase brand visibility, multiply the number of organic downloads, and make your app reach the top category.

While different ASO marketing agencies adopt different techniques and strategies, it depends on your goals. Here’s a list of most common marketing factors used by everyone are the following:

Keyword research:

The first step you take while launching an app is keyword optimization. This includes targeting the right keywords for relevant search traffic in the app store for potential customers.

The team helps you analyze tittle keywords with the heaviest search traffic and constantly track and optimize your rank performance with competitor keywords.

App store audit and reputation management:

App store auditing is one of the key factors used by top app developers; this provides a complete analysis of the app right from the app’s architecture and rating and reviews analysis. It helps you understand the overall performance of the app compared to the competitor’s app and improves the functioning of underlying departments.

App store optimization:

App store optimization includes optimizing the visibility rate. This includes short description/subtitle and long description of the app, title, icon, screenshots, app preview, and review and ratings.

While subtitle plays a crucial role in giving the app precise features and highlighting the features to convince the customers, the long description explains the appealing features of the app in detail with its functionality.

Creative icon, video production, screenshots, good review, and rating of the app helps in conversion rate optimization and app’s visibility.

Mobile app promotion/campaigns:

As an app advertiser, the application is promoted by the team on different social media platforms like search, google play, YouTube. It’s a powerful tool in advertising the app and directs it to the app store page with a single click.

Social media management:

This marketing tool is used to improve awareness among the people about the app by influencers in platforms like Facebook, Twitter, and Instagram. The tactic promotes content and features of the app and targets the potential customer to get more leads.

Growth hacking:

Growth hacking is a new marketing tool that relatively acquires as many new customers as possible while spending very less on marketing. They adopt techniques like social media and influencer marketing instead of spending on heavy marketing tools like television, newspaper, etc.

Analytic reports:

The team shares insightful reports like the app’s visibility activity and details of how the app performs in every ASO factor for its optimization. It takes reviews from the customers and gives weekly updates on improvisation in-app. It features competitive benchmarking with other similar apps.

Conclusion:

Even though these strategies seem easy to Optimize your app. Practically it needs ASO Experts or App Store Optimization service companies who use the best industry practices and help your app rank higher in the store and increase visibility and organic downloads.